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While CHERY may be a new name to many UK drivers, it is globally recognised as one of China's most established and innovative automotive manufacturers, renowned for combining intelligent engineering with exceptional value. The CHERY range includes both petrol and hybrid models, giving drivers the flexibility to choose a vehicle that suits their lifestyle while enjoying contemporary styling, refined interiors and advanced technology. Every model is generously equipped with intuitive features and comprehensive safety systems as standard, delivering a confident, comfortable and enjoyable driving experience. Supported by competitive offers and flexible finance options, CHERY represents an exciting new choice for drivers across Gloucestershire.
As we prepare our showroom for CHERY's arrival, please contact WARNERS OMODA | JAECOO Gloucester on 01452 529755 for more information. Our team will be delighted to answer your questions and help you discover the new CHERY range.
Updated 15th June 2026
Progress is moving at an exciting pace, and we’re thrilled to give you a first glimpse of our brand-new CHERY showroom in Cheltenham! While there’s still more to come—including the installation of our exterior signage—the transformation is well underway, and we remain firmly on track for our grand opening celebrations in July. Watch this space for more updates as we get closer to launch. We can’t wait to welcome you and share the CHERY journey with you!
Updated 25th June
Despite the tremendous heat, the team have been working hard and making fantastic progress. We’re excited to share that the external CHERY signage is now in place, the showroom glass partitions have been installed and the upstairs offices are really starting to take shape.
Everything remains on schedule for our July opening, and we can’t wait to welcome you into our stunning new showroom and introduce you to the incredible range of CHERY vehicles.
There’s still more to come, and we’ll be sharing updates as we get closer to launch. Keep your eyes peeled — the countdown to opening day is officially on!
Warners of Gloucester Limited
Eastern Avenue, Gloucester, United Kingdom, GL4 3BS
Reg Office: Eastern Avenue, Gloucester, United Kingdom, GL4 3BS
Reg. Company Number: 2028470
VAT Reg. No. GB286210366
Data Protection No: Z6922685
Warners of Gloucester Limited trading as Warners Tewkesbury, Warners Gloucester and Warners Cheltenham is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Warners of Gloucester Limited trading as Warners Tewkesbury, Warners Gloucester and Warners Cheltenham to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.