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Words by: Autotrader | Published on 11 June 2026
Remarkably all nominees for this award are new brands to the UK – which just goes to show how the car world is changing. Dacia’s long reign has come to an end as CHERY takes home the Best Value Brand award for 2026, with JAECOO coming in as a runner up.
CHERY owners were impressed by levels of comfort and the technology in their cars, with several singling out the large screen and parking cameras as top features. “It has so much tech, almost matching Tesla but the price is half,” said one happy owner, while another added, “the amount of car you get for the money” as their favourite thing about their car.
Well done, CHERY!
Winner: CHERY
Runner up: JAECOO
Warners of Gloucester Limited
Eastern Avenue, Gloucester, United Kingdom, GL4 3BS
Reg Office: Eastern Avenue, Gloucester, United Kingdom, GL4 3BS
Reg. Company Number: 2028470
VAT Reg. No. GB286210366
Data Protection No: Z6922685
Warners of Gloucester Limited trading as Warners Tewkesbury, Warners Gloucester and Warners Cheltenham is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Warners of Gloucester Limited trading as Warners Tewkesbury, Warners Gloucester and Warners Cheltenham to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.